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stœffler, eretic, choucroute, flammekeuche, charcuterie


As everyone knows tradition can be boring and not very seductive for younger (or not so younger) consumers.

It’s always a limit to the ability the brand has to propose innovative solutions.


Stoeffler, a highly recognized brand, standing for the Alsatian tradition in France, was facing this kind of challenge.


After scrupulously examining consumer studies and running a creative workshop with the client, eretic proposed to go for a "wake-up" call strategy, summarized in:


"les alsaciens vont vous étonner… " 

(Alsatians will surprise you…)

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