As everyone knows tradition can be boring and not very seductive for younger (or not so younger) consumers.
It’s always a limit to the ability the brand has to propose innovative solutions.
Stoeffler, a highly recognized brand, standing for the Alsatian tradition in France, was facing this kind of challenge.
After scrupulously examining consumer studies and running a creative workshop with the client, eretic proposed to go for a "wake-up" call strategy, summarized in:
"les alsaciens vont vous étonner… "
(Alsatians will surprise you…)