As Customers Worship Experiences Over Items, Where is The Brand Opportunity?
Post by FC Tech's Elizabeth Canon on luxurysociety.com http://luxurysociety.com/en/articles/2017/02/customers-worship-experiences-over-it...
Rethink traditional branding: new doors to be opened.
When one thousand pictures are better than one logo. This example gives us food for thought in the way we traditionally think about...
What the future of food could look like
http://www.confectionerynews.com/Markets/BeyondBrands-welcomes-Whole-Foods-execs-to-team/?utm_source=newsletter_daily&utm_medium=email&ut...
How to boost your FMCG brand thinking digital? (a few basic hints)
http://www8.gsb.columbia.edu/video/videos/digital-transformation-driving-change-your-organization
Keeping it simple...
Virtual agencies need constant prodding and mantras are very helpful, similar to pep talks and a shout out down the corridor!
You see what I mean?
I am often asked about the meaning of a virtual design agency and the first thought is that there is nothing virtual about it at all....
