SuTienda Autoparts is the largest car parts supplier in Puerto Rico with locations across the island. They required a subtle update to outline the organization change of dimension: computerized and integrated management of parts (from suppliers to point of sales), e-commerce, centralized warehouse, new car parts brands.
From a chunky, moustached greasy mechanic with dated typography to a more serious one and a new type style. The added 'Autoparts' line for customers to understand the broader car parts offering.
All 12 branches needed signage, client facing hordings and stationary. We obliged!