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eretic, softkings, cookies, greece, allatini


Eretic was offered the opportunity to work on Soft Kings in Greece because Allatini, the mother company, was disappointed by the sales of this oversized cookie despite excellent and promising consumer tests.

In order to sell the size, the packaging design was focused on the cookie size… totally forgetting that, in this impulse market what drives sales are appetite-appeal and tantalizing product visuals.

This was our break… to success.

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