2 different brands,
2 different markets,
each highly cluttered!
(Italy and Belgium to begin then planned to be extended to more markets in the near future)
... and to be flexible enough to cover different target groups
- adults & children, different areas of action - nose, throat & lungs, different galenic forms
- syrups, pills & sprays …and to convey the key brand values, Trust, Warmth + Effectiveness
We first undertook to modernise the Rhinathiol brand block aware that it needed to be less medicinal and be able to express clearer brand values and coherence across borders.
Then we came up with the Rhinathiol sihouette device!
The silhouette device appeared to be a fabulous tool to communicate the thorough soothing effect(s) of the product(s) ... which is the only thing consumers are interested in at the end of the day …
and a new concept to insert in the Rhinathiol range in Belgium
and now expanding in Africa and Middle East …