Barba Stathis is a beloved household brand in Greece, renowned for its a frozen vegetables line. Expanding its franchise to packaged fresh salads was a logical next step.
Only Barba Statis faced a marketing/communication issue: a huge gap existed in the consumer’s mind, between packaged fresh salads and fresh produce market salads, that jeopardized the growth of the brand/category.
Eretic helped BS to address a paradoxical issue: the product reality is quite different, actually better, from the consumer’s perception !
A new positioning, packaging, and brand name developed by eretic helped consumers see that:
Barba Stathis Fysika*
the freshest salad you will ever have in your plate !
*meaning: of course/nature/ naturally